Books Review

 Literature Assessment Essay

MATERIALS REVIEW- COMPARATIVE ICICI & SBI

1 ) This article depicts a comparison study for the personal banking services of ICICI Bank and SBI. The advantage of one particular scheme above another is studied and reasons for so why one should select a particular structure is also presented. Various plans offered by the banks were studied and data was gathered which will also featured the risk parts of all the techniques are cautiously looked at. Resource: http://www.scribd.com/doc/28674754/sbi-icici

2 . This article is over a comparative study on the business structure and financial performance of SBI and ICICI Traditional bank. This research study will help the banking market, both the community and private sector, for the advance or change in the business unit and financial performance exclusively the State Lender of India and ICICI Bank. The study will also help the customer to get the choice of bank for purchasing services. Resource: http://www.scribd.com/doc/39173858/Synopsis-on-Comparative-Study-on-ICICI-and-SBI

3. This article is about Service Top quality Evaluation in Select Business Banks: A Comparative Research. Today, financial operations happen to be driven by the market, plus the customer is seen as a consumer of the bank and never of virtually any particular branch of the bank. Consequently, it is reasonable that the buyer will be offered by each of the branches of the bank and this necessitates that each branch serves the customer as though the customer belongs to that department itself. Today, the concept of key banking has turned ‘Anywhere and Anytime' banking a reality. Along with technology, banking solutions have also developed, and the delivery of various banking products happen to be carried out through the medium of high technology at a fraction of the cost to the consumer. In this circumstance, the present analyze was carried out to evaluate the service quality of choose leading industrial banks by identifying the main factors in charge of customer satisfaction. To compliment the objective of the research, SERVQUAL technique, based on the model...


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