Evaluation Kodak

 Analysis Kodak Essay

Eastman Kodak: Picture Not So Best

Article: " For Kodak, New Risks in Auction of Patents”

By: Nilai Mattioli

Background: The Ups and Downs

For the last 100 years, Eastman Kodak thrived as a great innovator inside the photography market specializing in image communications, photofinishing, and digital imaging (Spector). As an industry leader, Kodak was very profitable with a net income of $2. 5 billion dollars in 1999 and has frequently been offered as being the " Google” of its day (Economist, " The Last Kodak Moment? ”). A large component to Kodak's accomplishment was founded prove internally made patents. To build revenue, Kodak licensed these patents to other companies giving them access to the technology. Even so within the last twenty years, Kodak has been losing surface primarily for their failure to successfully adjust to the new industry of cell phones, cameras and digital photography (Spector). Problems within the last several years have got worsened and since 2004 Kodak has only reported 1 profitable yr (De La Merced). A peice by the Economist exemplifies Kodak's decline; " Eastman Kodak built one of the initial digital cameras in 1975. That technology, then the development of smartphones that double as video cameras, has battered Kodak's aged film and camera-making organization almost to death. ” (Economist, " The Last Kodak Moment? ”). A major signal of difficulty occurred in September 2011 once Kodak obtained $160 mil from its credit line, which result in a quick fall in stock values (Spector). In the past, Kodak was able to rely heavily on selling rewarding patent permits; however , these types of patents shall no longer be generating similar level of earnings. The Wall Street Journal suggests that this might be due to the " heavy” volume of certification on their us patents (Mattioli, " For Kodak, New Dangers in Market of Patents). Kodak's inability to adjust and overspending on research and development has push them in the problem in which now they stand.

Chapter 10...

Cited: " Information about Kodak 's Reorganization. " Kodak: Chapter 10 Reorganization. Kodak, n. d. Web. twenty six Sept. 2012..

" Intangible Assets. " Accounting Principles We

" Intangible Assets. " Accounting Principles I: Intangible Assets. Cliff Notes, n. d. Net. 26 Sept. 2012..

" The Last Kodak Second? " The Economist

Mattioli, Dana. " For Kodak, New Risks In Market Of Patents. " The Wall Street Journal twenty two July 2012: n. pag. The Wall Street Journal. 22 This summer 2012. Internet. 22 Sept. 2012..


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