Filmore Furniture Case

 Filmore Furniture Case Composition

п»їFilmore Home furniture Case

Simply by: Hamaza Azam, Kavan Grewal, Deep Dave, Carl Ribeiro and Austin tx Mathews

Important Events:

Sally Filmore opened up Filmore Household furniture in 1970, an organization that companies small colonial furniture. After 13 years, he retired and marketed his organization to his son Phil cannella Filmore who was an hostile manager, strategist and up-to-date in launching new product designs and new marketing skills. Phil owns 63% of the organization, shareholders personal another 31%, and some employees account for the other 6%. His marketing plans and abilities with his engineer Jean Lechaise brought business and increased sales income to five, 100, 000 in 93. His twelve-monthly salary amounted to 80, 000 and he received another $20, 000 about dividends coming from shares. He died in a car accident and left all his business and shares for her partner Lucinda Filmore.

Problem Affirmation & Target:

Lucinda Filmore faces a problem in selecting what she'll do with Filmore Household furniture after Phil's Death, and just how she will give herself and her relatives. The objective can be how to deal with Filmore Furniture in a manner that she will still have a steady income and excessive standard of living on her and her children.

Situation Analysis:


Our situational analysis in the Filmore Furniture case can demonstrate a lot of key problems that will help us determine an appropriate course of action to get Lucinda. Through SWOT we can see that Lucinda's weaknesses outweigh her talents, due to her lack of experience and knowledge. We also see that the threats to Filmore's Pieces of furniture outweigh the opportunities to get the company. Through our analysis of Porter's 5 Capabilities we have founded that the excessive buyer electrical power and substantial power of competition in the industry surpass the low dealer power, low power of substitutes and low threat of new entrants. Hence the furniture manufacturing industry can be described as moderately unsightly industry for Luncinda to become in, specifically considering her current scenario.

Industry Analysis:

Porter's Five Forces:

Purchaser Power - HIGH

The buyers in the furniture developing industry happen to be furniture retailers. These retail stores include large chains including Leon's or maybe the Brick, and also smaller independently owned furniture retailers. A positive factor affecting the home furniture manufacturing market is that a large large number of customers. With that being said competition in the household furniture manufacturing sector is also large, which means that existing buyers are able to be picky when determining which corporations to purchase goods from. The moment dealing with large furniture stores a company may only have to deal with one or two buyers who will take into account a large percentage of product sales. This means that all those specific buyers have significant say in the quality anticipations of the item. Also mainly because these purchasers are purchasing large quantities, they have significant price bargaining power as well. A manufacturer would want to keep the client happy mainly because switching suppliers for a significant volume of a high priced product can be very high-risk. A way to reduce buyer electrical power is through forward the use into the price tag sector. The furniture full sector is usually a very competitive industry, and since forward integration would be a high priced endeavour, this could not demonstrate to be a lucrative solution with little to no full experience. The primary factors retailers will take into account when choosing their very own suppliers are price and quality. Consequently buyers have high bargaining power because they can easily swap distributors based on lower prices or more quality.

Supplier Power – LOW

Furniture suppliers require natural resources including wood, alloys and textiles. These organic resources will be products that for the most part remain consistent for the market. Therefore the suppliers to the household furniture manufacturing industry are facing perfect competition. There is little to no difference in products from competitor...


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