Mahindra AFS: Embroidery the Tractor World

 Mahindra AFS: Digitizing the Tractor Universe Essay

Mahindra Conflict Room 2015

Tractors & Farm Equipment Caselet

MAHINDRA AUTOMOTIVE & FARM INDUSTRIES:

TRACTORS & FARM PRODUCTS - EMBROIDERY THE TRACTOR ECOSYSTEM Mahindra Automotive & Farm Gear Sectors (AFS) comprise businesses ranging from Vehicle (including Vehicles, UVs, Tiny Commercial Cars, Trucks and Buses), Agri-business (including Dairy, Seeds and Applitrac equipments), Construction Gear, Powertrains (Engines, Transmissions & Gensets) to Tractors. This kind of caselet relates to the Tractors & Farm Equipment Organization of Mahindra AFS. BUSINESS BACKGROUND

Mahindra began manufacturing tractors in 1963, by using a joint-venture with International Harvester of UNITED STATES, which had a strong GENETICS of Tractor Manufacturing and Voltas Limited. The Mumbai plant was commissioned as well as the first tractors rolled out in 1965. Since then, the business expanded continuously, championing farm mechanization in India. In the past, Mahindra and Eicher Tractors were good in wheat growing areas of the North, while TAFE was strong in the rice growing areas of the South of India. TAFE manufactured an aggressive entry into the Northern industry, by acquiring Eicher Tractors and increasing its market share to 22%, coming inside striking length of Mahindra's 31% after that. The obtain gave TAFE an admittance into the upper markets of Punjab, UP and Himachal Pradesh, which account for another of all tractor sales. Mahindra responded by acquiring Punjab Tractors, well known for its ‘Swaraj' brand of tractors, in 3 years ago, and executed a close to perfect the use, thereby keeping its long-held leadership situation. In year 1994, Mahindra came into the American market, as then its tractors have been sold and serviced simply by hundreds of tractor dealers during USA. Mahindra has 34assembly plants in USA, in Houston, California, Tennessee and Pennsylvania. In 2004, Mahindra entered the Chinese market by purchasing a great 80% risk in Jiangling Tractors of China, and subsequently formed a partnership with Yeuda...


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