STATEMENT ON FEASIBILITY STUDY TO GET STARTED ON A CAFE IN TAMBARAM
FEASIBILITY STUDY TO START A RESTAURANT IN THAMBARAM
Table of content
S. NOCONTENTPAGE NO
1 ) I. INTRODUCTION1
2 . II. METHODOLOGY two
3. 3. ANALYSIS AND FINDINGS3
5. III. 1 ) FOCUS GROUP3
5. III. 2 . INTERVIEW SCHEDULE10
6th. III. a. Fig. PORTER'S 5 FORCES11
7. 4. CONCLUSION14
8. V. WEBLIOGRAPHY16
Chapter - I: ADVANTAGES
This daily news deals about the feasibility study of setting up a cafe in Tambaram, near Chennai. Chennai features the best multicultural city. Lodge industry plays a major role in growing the city by standard of living. Motel industry is one of the essential companies. This industry serves the several customer in several aspects just like taste, desire, price, quality etc . In Chennai, a large number of varieties and range of resorts are available. While Chennai is definitely the manufacturing hub of India, different course of people make business meetings and dealings in different hotels which supplies these establishments. Wide range of people travel to Chennai to generate their living and the flourishing population has mostly increased in the past few years. Besides hotels, restaurants are the highly targeted locations in Chennai. In this fast paced world, persons do not have a chance to cook their particular food and take it to their workplace and even be prepared with their breakfast time. So , restaurants with different practices of the to the south as well as north are started in and around Chennai. Taking into consideration this factor, an idea to complete research for the feasibility of starting a restaurant in Tambaram was taken up. Around Tambaram a large number of manufacturing industries have flower up and the places near Tambaram are becoming residential areas but the range of restaurants is limited. So we have a niche market to be captured simply by opening a restaurant because area. As a result the aim of this study is to know the client preferences about the varieties of food and also other aspects which will bring up the restaurant as being a successful one particular.
Chapter - II: METHOD
The focus group is a qualitative research technique designed to determine the views, attitudes, and behavior of target viewers. Typically, 8-10 persons satisfy to discuss subject areas selected and presented with a moderator, who also afterwards prepares an analysis. For the feasibility study of starting a cafe in Chennai, two emphasis group selection interviews were executed with twelve participants who were native of Chennai and participants who had been related to the hotel market. In a handled environment for duration of 85 minutes, major group interview was executed in the presence of a pemandu. Different concepts related to the consumer involvement and expectations in the different foodstuff recipes as well as the external and internal environment of the hotel were mentioned.
This study was carried out through structured discussion posts with 13 industry pros who have been working in the industry for over ten years and are having top and senior management positions possibly as exercising managers, proceeding important offices in restaurant industry. The Five Forces was used to get the clear photo about the business enterprise environment.
Chapter - III: ANALYSIS AND FINDINGS
3. 1 . TARGET GROUP:
Primary group interview was done with the twelve participants everytime and the participants were chosen based on their particular work experience, local, and understanding in market. The discussion extended about 90 minutes and various ideas were generated on III. 1 . i. MERCHANDISE:
The following aspects regarding the item were discussed and concepts relating to the product were made: вЂўTastes and preference from the customer
Most people prefer the traditional food compared to the other Traditional western culture food. Tastes be an important factor than the different attributes. вЂўTheme based cafe
Instead of a few normal restaurant, people like theme primarily based restaurants вЂўQuality of the service
Service is the most...
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