The Brand Called You

 The Brand Called You Composition

Summary of " The brand name Called You”

    

In this article, the author submit his own opinion that there is no big difference between the personal competition and firms' business competition. He analyzes the actual of how to built and develop your brand in five sections. Mcdougal emphasizes that you just can't message your brand before you recognize yourself.     First coming from all, the author tells the fact that everyone is brand by giving a lot of examples. He says that it's essential for everyone to know the importance of brand. He believes everyone has to be able to become a important brand. He points out that big companies, site and email understand this important principle. They will understand that the rand name is electric power and brand is a assure of the value you will get. Mcdougal says the service businesses almost do not real possessions and the most intangible advantage they have happen to be intelligent those who have their own unique and clear lifestyle in life and work.     As for problem of how to make and make your own manufacturer, the author evaluates this in five portions. First, you should find out the main factor of getting yourself several. You do not belong to any firms and you should begin to plan and improve your self as a brand. The author gives several suggestions. Initial, you should get some qualities and top features of you which might be different from your competitors. The author calls the concept " feature-benefit”. The second reason is giving up all of the titles you could have and try to find out your added values. Then you can ask yourself everything you are looking for.     In the second section " what's the message for you”, the author says that you should generate others get acquainted with your brand value regardless of successful of your " feature-benefit” model. The primary way of producing everyone understand your brand value is always to improve the awareness. As for how you can market your brand, the first thing is to make contact with more cultural groups who can spread the reputation. Then you should keep in mind...


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